Colour blocking is one of the biggest trends in men’s underwear at the moment, and no other brand has presented it better than Modus Vivendi in its Contrast line. The new line comprises underwear in three distinctive styles and tank tops. This designs are a celebration of colour featuring contrasting combinations of fuchsia with black and aqua blue with purple.
The campaign was photographed at the studios of Modus Vivendi in Greece by P2Photography. Models Efthimis Chatziapostolou and Giorgos Chatzisavvas are photographed on a full on colour background, a symbol of spring and good things to come. The brand’s optimistic attidute goes one step further with the inclusion of their best selling and recently restocked Weekly Briefs and C-Through Briefs in this shoot. A bright and energetic campaign that matches perfectly the character of the new Contrast Line by Modus Vivendi!